The One Thing That Can Never Be Found When Lost: A Case Study Of Steve Jobs

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A Case Study Of Steve Jobs
A Case Study Of Steve Jobs

In the words of Warren Buffet “someone is sitting in the shade today because someone planted a tree a long time ago”. The iPhone, iPod, iPad, Macintosh (Mac/Apple laptop), Pixar, and Apple Store we all enjoy today are products from Steve Jobs and his team.

SAN FRANCISCO – JUNE 23 : Apple CEO Steve Jobs delivers the keynote address at the Worldwide Developers Conference June 23, 2003 in San Francisco. Jobs announced the new Power Mac G5 desktop computer as well as software upgrades. (Photo by Justin Sullivan/Getty Images)

Steve Jobs, Apple’s co-founder, had helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. He also had built Apple into the world’s most valuable company. He thus belongs in the pantheon of great innovators, along with Thomas Edison, Henry Ford, among others. None of these men was a saint, but long after their personalities are forgotten, history will remember how they applied imagination to technology and business in contributing to humanity and leaving a legacy that would remain in the hearts of millions, if not billions of people.

Steve Jobs died years ago. But for devoted fans of the iconic Apple co-founder, it seems like just yesterday that Jobs stepped away from his role as Apple’s chief executive to seek treatment for the rare pancreatic cancer that would eventually kill him. But this post seek to provide a pathway to answer the question of the only thing that can never be found when lost through the case study of the life and words of Steven jobs. 

Everyday has it unique experience for everyone – but however you feel about the challenge, joy, excitement, wins and setbacks – cherish your time off the treadmill of life to consider what matters most.

So pour yourself a mug of summit warm and absorb every nugget of wisdom in the words below – for those for whom time is short are the ones who truly see life for what it is, how it should be lived and how it shouldn’t.

Dalai Lama when asked the question of what surprised him the most about humanity responded: “that man sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived”.

Let’s reflect on some of Steven job quote before diving more into the case study

1. Being the richest man in the cemetery doesn’t matter to me. going to bed at night saying we’ve done something wonderful, that’s what matters to me”

2. If today were the last day of your life, would you want to do what you are about to do today?

3. Your time is limited, so don’t waste it living someone else’s life. – Steven Jobs

This doesn’t proclaim Steve Jobs was without regrets. Walter Isaacson, Steve Jobs’ biographer, asked him if he had any regrets.

Jobs said, “I wanted my kids to know me. I wasn’t always there for them, and I wanted them to know why and to understand what I did.” Isaacson went on to ask him if he was glad that he had kids, and Jobs said, “It’s 10,000 times better than anything I’ve ever done.”

Apple co-founder Steve Jobs passed away on Oct. 5, 2011, at the age of 56. Photograph by Andrew Burton/Getty Images

In November 2015, Steve Jobs delivered speech or deathbed essay about the meaning of life was circulated on social media upon his passing away at age 56 in 2011, the speech was:

I reached the pinnacle of success in the business world. In others’ eyes, my life is an epitome of success.

However, aside from work, I have little joy. In the end, wealth is only a fact of life that I am accustomed to.

At this moment, lying on the sick bed and recalling my whole life, I realize that all the recognition and wealth that I took so much pride in, have paled and become meaningless in the face of impending death.

In the darkness, I look at the green lights from the life supporting machines and hear the humming mechanical sounds, I can feel the breath of god of death drawing closer…

Now I know, when we have accumulated sufficient wealth to last our lifetime, we should pursue other matters that are unrelated to wealth…

Should be something that is more important:

Perhaps relationships, perhaps art, perhaps a dream from younger days.

Non-stop pursuing of wealth will only turn a person into a twisted being, just like me.

God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth.

The wealth I have won in my life I cannot bring with me. What I can bring is only the memories precipitated by love.

That’s the true riches which will follow you, accompany you, giving you strength and light to go on.

Love can travel a thousand miles. Life has no limit. Go where you want to go. Reach the height you want to reach. It is all in your heart and in your hands.

What is the most expensive bed in the world? Sick bed…

You can employ someone to drive the car for you, make money for you but you cannot have someone to bear the sickness for you.

Whichever stage in life we are at right now, with time, we will face the day when the curtain comes down.

Treasure Love for your family, love for your spouse, love for your friends.

Treat yourself well. 

Cherish others.

Snopes reports that despite rumors to the contrary, Steve Jobs didn’t use his last words to warn that the “non-stop pursuit of wealth will only turn a person into a twisted being, just like me.” That was a rumor circulated only by unofficial social media accounts and low-traffic blogs. And it wasn’t confirmed by anyone close to the Apple co-founder. In other words, those definitely weren’t Steve Jobs’ last words.

When Jobs’ sister, Mona Simpson, delivered a eulogy for her brother, she said that Steve Jobs’ final words “were monosyllables, repeated three times.” Simpson explained, “Before embarking, he’d looked at his sister Patty, then for a long time at his children, then at his life’s partner, Laurene, and then over their shoulders past them. Steve’s final words were: OH WOW. OH WOW. OH WOW.”

Whether true or not, the circulated speech has a profound impact on the way we should all look at life. From everything I’ve read, Jobs was a different person at home with his wife and kids. Maybe he would cut you down to size in a business meeting, but he was more palatable at home. I choose to believe the parts about his creative genius, his marketing savvy, his business acumen.

I’ve always wanted to believe that wealth has a purpose and a deeper meaning. For me, it’s not a pursuit of wealth. It is a pursuit of income as a way to support family and my community. 

Problems will be solved eventually, even though starvation is not going away. By providing for our families and loving them, they will be glad to have us. By showing kindness to others, we will reap a harvest because we have done what is right and noble, not what makes us rich and famous.

I’m curious about your viewpoint. Maybe the Steve Jobs meme makes you sober or remediated. It isn’t true; he didn’t say those things. I doubt any of us know what he really said; maybe he made a final call to his accountant to check the account balance or even to his lawyer to amend is will. Who knows? 

Wealth either owns us or we choose to believe it is not important. Which one will you choose?

“Remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose” – Steve Job

Thus, The One Thing That Can Never Be Found When Lost is Life. So cherish it by putting your existence into the good for yourself and humanity.

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